Insomnia Solution Leads to Small Businesses – Jamaica Information Service


Roshaine Rowe Bryan’s demanding job as a listener was practically taking over her life, making it almost impossible to relax and unwind even outside of the workplace.

Incomplete tasks, ongoing projects, and rapidly approaching deadlines constantly occupied his thoughts, interrupting sacred moments with loved ones and causing him sleepless nights.

“I was working in a demanding, fast-paced environment and getting enough hours of sleep became a problem because I was constantly thinking about work instead of relaxing. As a result, I found myself working strange hours of the night, and with training it became a habit, ”she told JIS News.

It was in search of relief from the stress of her eight-year job that led to the launch of Ms. Rowe Bryan’s aromatherapy business, Inner Sanctum, in March 2020.

“Inner Sanctum started out as a need for me to find a solution to my insomnia and my inability to leave work where it should be,” she notes.

Ms. Rowe Bryan remembers being introduced to scented candles and their therapeutic properties as a way to treat her insomnia and found them to work. So she started buying the items regularly to create a space of calm and serenity at home.

An Inner Sanctum lavender scented candle helps create a space of calm and serenity at home.

Ms Rowe Bryan says she was spending so much money on candles that she decided to learn how to make her own using YouTube videos.

“Then the idea of ​​starting a business out of my needs surfaced. I thought there must be other people like me, so why not make the candles and help others create their own home spa, ”she notes.

The young entrepreneur says she spent a year in research and development before officially launching her business.

“Our first product was scented candles, and I spent a year researching, trying to develop the type of candles that I liked and thought my potential customers would like too. I wanted to perfect the formula to make Inner Sanctum more unique than any other aromatherapy company in the industry. Once I was happy with the brand and its overall appearance, I launched my baby, ”she told JIS News.

Mother-of-31 has literally found an ‘inner sanctuary’ through her business, which has allowed her to better balance the demands of her full-time audit job, being a wife and a housewife .

After about a year in business, Ms. Rowe Bryan has expanded her offering beyond candles, adding small diffusers, body oils, massage bars of soap and personalized gift boxes featuring products from young owners. company, with which it collaborates actively.

To expand its network and showcase its products even more, it participated this year at the Christmas fair in July.

“Although the event took place in the virtual space, I was really excited about the exhibition. I was on Instagram live where I noticed over 100 members of the audience were logging in, and I was also broadcast on YouTube, Facebook and other social media. I can’t wait to see my brand featured in the Christmas catalog in July as well, ”she told JIS News.

“Inner Sanctum is supposed to make it feel like a home spa and you can’t achieve it with just candles and diffusers. She adds.

As part of the trade show exhibition process, Ms Rowe Bryan told JIS News that a brand assessment was carried out in which a panel of judges examined the product to determine if it was suitable and suitable for entering the actual storefront.

“This process was beneficial to me as the judges provided helpful advice on how I could improve my brand image by refining product labels. It sounds so simple, but the smallest adjustment makes all the difference, and I’m grateful for it, ”she says.

Regarding her goals for the company, Ms. Rowe Bryan told JIS News that she plans to expand Inner Sanctum regionally and internationally.

“I am looking to start a business-to-business (B2B) operation where I am able to provide entrepreneurs with everything they would need to function optimally,” she added.

Christmas in July, now in its fourth year, is run by the Tourism Linkages Network of the Department of Tourism, in partnership with the Jamaica Promotions Corporation (JAMPRO), the Jamaica Manufacturers & Exporters Association (JMEA), the Jamaica Business Development Corporation (JBDC), and Jamaica Hotel & Tourist Association (JHTA).

The show encourages Jamaicans to support the local economy by shopping from local entrepreneurs and artisans. It also facilitates a space for small and medium-sized businesses to showcase their products and network with business operators as well as with potential buyers.

This year, the show featured 146 producers of locally made items in the categories of aromatherapy, fine arts, processed foods, fashion, and accessories and souvenirs, such as office solutions.

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