LVRA, pronounced “Loo-Rah”, launched her new music video for the single “Nightmare”, plunging viewers into an intense image of sleeplessness. The Edinburgh alt-pop singer bravely delves into her dark side, transferring her anxiety-fueled experiences into stunning Mad Max-inspired visuals.
“I don’t remember a time when I didn’t have a fucked up sleep schedule,” says LVRA, real name Rachel Lu, who remembers the late nights of her childhood as an easy escape from her. reality. “Even in adulthood, my anxiety keeps me awake regularly. For people with insomnia, it’s the waking hours that are the real nightmare, from the existential crises of the early morning hours to the guilt you carry. the next day.”
The video, directed by Oscar McNab and conceptualized by LVRA, taunts viewers with an erratic but moving second-person delivery on camera – all accomplished in one take. “This video is about kissing with the viewer’s perception,” says LVRA. “Taking it once seemed like the most natural way to follow LVRA as she is trapped in the manic phases of her insomnia.”
The song’s future pop elements, the synth layering and techno production with LVRA’s enchanting vocals, combine with the eerie lighting of the video to create a dreamlike atmosphere. They achieved this real nightmare, or the waking hours as LVRA says, by filming during the day.
“It takes place in a distorted night scene, shot during the day, to create this blur between reality and nightmarish dreams,” explains LVRA, complementing this distorted perception with haunting contemporary choreography.
“Nightmare” follows on from the 2021 singles “Gets Me Going” and Dead, ”and will appear on his upcoming sophomore EP. You can stream it below.
Photo courtesy of Oscar McNab
Related articles on the web